- Creative doing vs creative thinking
- Who are creative thinkers?
- Creative breakthroughs let us perform tasks with less effort and augmented our abilities so that we could achieve things not previously possible
- Humans become more inventive because of his long childhood - curiosity - play
- Humans have outsourced memories, mental processing and decision making - brain parts got shrunken
- Idea or invention becomes innovation only when it moves society forward
- Creativity is the vehicle, not the destination
- Creativity is not binary, but it is analogous
- Creative thinking separates us from the rest of the animal kingdom
- 1000 years of creative thinking have progressively separated us from our ancient ancestors and augmented our abilities
- Creative thinkers are the individuals who drive the human race into the future
- Creativity can be fostered in a place where people from different cultures live
- Creative skill pyramid - Imagination, Judgement, Adaptability, Communication, Persuasion, Tenacity
- Creative process require imagination, not financial rewards
- If you have the same input as everyone else you are likely to come up with the same kind of ideas
- To get a great idea use this → Research - Insight - Generate - Hone - Test
- Brain’s four modes
- Idea should be new and valuable - matrix
- Matrix to decide on what to do with your new idea
- Levels of creative thinking → Discover, Produce, Refine, Prepare, Combine
- Create a brief that inspires people and ignites their imagination
- To make yourself valuable, diverge right amount from the group by function still functioning within the group
- Can we call computers creative?
- Longer a business is around, the less welcoming it is to new ideas
- Many executives view trying out new experiences as a waste of time if the experience is not directly linked to a desired learning outcome.
- Let employee to escape from their desk or office to come up with better ideas
- As more knowledge were collected - the fields split into their own specialisms
- make a habit of feeding your mind with new experiences, question everything around you
- In-expertise can be as valuable - be in the sweet spot to generate ideas
- Ideas are the catalyst for change in any organisation
- Hierarchies hate new ideas
- Early birth is the evolutionary compromise that allow us to have such large brain
- Disruptive Innovation
- Curiosity is the foundation of a creative thought
- Brainstorming produced fewer and less diverse ideas than the same number of lone thinkers
- Focus on ideas instead of creativity
- Role of knowledge in generating useful ideas