Longer a business is around, the less welcoming it is to new ideas

Launch Stage:

1. Create something out of nothing
2. Most exciting and glamrous part of the journey - creating stuff makes you feel good.

Growth Stage:

1. To create something scalable
2. Develop a way of repeating the magic as effectively and predictably as possible.
3. This involves creating systems, processes, methodologies and consistent behaviours.

Maturity Stage:

1. Its time to focus on efficiency and profit.
2. You earn money by doing more things cheaper and faster.
3. At this stage company is setup to kill interesting ideas.

Organisation wants the end result of creativity but not the process. They want great solution or an idea that could add value to their business.