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Creativity is the vehicle, not the destination

Creativity is the vehicle, not the destination

  • people who neglect destination will say unhelpful things like “I dont know what I want, but I will know it when I see it”
  • That doesn’t work.
  • You have to have direction.
  • You need to understand the steps in the process and you should probably pack some candies for the journey.
  • creativity is a path to get to ideas, so focus on ideas rather than creativity

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  • How to Get to Great Ideas

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