- The poet needed to see similarity in difference and difference in similarity for achieving systemised disorder
- Everything can be seen and should be seen as something else
- In the minds of businesspeople, it spurs creativity and innovation. In science, metaphor is the preferred nomenclature for new theories and new discoveries.
- Metaphorical thinking - our instinct not just for describing but for comprehending one thing in terms of another, for equating I with an other - shapes our view of the world, and is essential to how we communicate, learn, discover, and invent.
- Metaphor is a way of thought long before it is a way with words.
- Metaphors in economics
- Pattern
- Astronomical number of associations in brain is responsible for consciousness and thinking
- Early thought likely proceeded by metaphor and continues to be a major source of creativity even now after the acquisition of logic and maths
- We personified inanimate object for survival
- Metaphors vs our senses
- Zaltman’s seven recurring motifs
- Find an Objective correlative to evoke particular emotion
- Metaphors need us as readers and consumers, to complete the link between deodorant and sexual prowess, fast food and immediate gratification.
- Synesthetic metaphors - immediate to less immediate senses
- Metaphorical thinking travels one way - concrete to abstraction
- bouba-kiki effect
- Synectics - method for simulating innovation through the systematic application of metaphor
- Flalansferes
- Unknown can only be made known through metaphor and analogy
- Metaphor as teaching tool
- Our thought is independent of the metaphors we employ
- Dangers of metaphors or analogies