Which one is bouba and which one is kiki?
Participants overwhelmingly associated “takete” with the sharp, spiky shape and “baluba” with the round, amoeboid shape regardless of culture and language.
Ramachandran concluded, “that the human brain is somehow able to extract abstract properties from the shapes and sounds—for example, the property of jaggedness embodied in both the pointy drawing and the harsh sound of kiki.
These primal perceptual associations may be hardwired into our brain.
- Soori, Kathi, Mamatty, Kodari, Eeti - Kiki
- Maavu - bouba