- Most of the time innovation is an incremental process.
- Innovations are improbable combinations of atoms and digital bits of information
- Innovator vs Inventer
- Open Innovation
- How to innovate?
- How Innovation Works
- Accidental natural evolution vs intentional human innovation
- Why to innovate?
00:03:57 #ideasofrichardwurman My five ways of innovation: ANOSE
- A ⇒ Addition - Like the iPhone
- N ⇒ Need - Pharma, Vehicles - Need is everywhere and it is the obvious driver of humanity towards innovation
- O - Opposites - Extreme alternatives - Invert
- S - Subtraction - TED Conferences are for taking things away
- E - Epiphany - Special case of a single human being who comes up with an idea - Post it note, Segway, Instant Photography
2:14 putting a back camera is not an innovation - is not an opposite - just a marginal change #ideasofrichardwurman