Associational thinking

• Associating happens as the brain tries to synthesise and make sense of novel inputs.
• It helps innovators discover new directions by making connections across seemingly unrelated questions, problems, or ideas.

Innovative thinkers connect fields, problems, customers, ideas, process, company, technology, services, business models that others find unrelated.

Steve Jobs put it, they really just Think different by connecting the unconnected

Some people are good at associational thinking because their brains are just wired that way

• Einstein called creative thinking combinatorial play

• Walt Disney acted a creative catalyst in his company

• Steve Jobs said Creativity is connecting things

• What triggers the associational thinking?

• What are the tips for developing associating skills?

• Creating odd combinations

• How associational thinking works?

• What are the safer places to generate new ideas?

• Where does associational thinking happen?

• What is T-shaped knowledge ?

• Conjunctive binding