- Sometimes an association or idea sparked
at the very momentthey were engaged in the four discover skills. - Equally often, innovators uncovered new ideas
while in a relaxed state, without distractions, when they were not “trying” to solve a problem(researchers describe this as “defocusing their attention”) todo insight
the showeris a great place to relax and think to get new ideas- If all else fails when trying to figure out a problem, go to
sleep