1. Sometimes an association or idea sparked at the very moment they were engaged in the four discover skills.
  2. Equally often, innovators uncovered new ideas while in a relaxed state, without distractions, when they were not “trying” to solve a problem(researchers describe this as “defocusing their attention”) todo insight

  1. the shower is a great place to relax and think to get new ideas
  2. If all else fails when trying to figure out a problem, go to sleep

Where new ideas wont get emerged?