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fields, problems, customers, ideas, process, company, technology, services, business models

fields, problems, customers, ideas, process, company, technology, services, business models


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  • Associational thinking
  • Disassemble a product - taking things apart either physically or intellectually
  • Observing Skill
  • Observing someone in a particular circumstance can lead to insights about a job to be done
  • Understand the territory

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