To generate new idea - cross pollination & deliberate mutation

1. Cross Pollination:

   • Cross pollinate two atomic ideas to generate new ideas

2. Deliberate Mutation:

   • Take an atomic ideas
   • Deliberately break it down
   • Tweak the genetic code of the idea.

https://www.fastcompany.com/1672519/5-ways-to-innovate-by-cross-pollinating-ideas