My expertise is my ignorance

I ask the obvious questions, the ones everyone else is embarrassed to ask because they are so obvious.

“I am terribly fascinated with things that I don’t understand.” ~ Richard Saul Wurman

• Disease of familiarity
• Communication equals remembering what it’s like not to know
• Accepting ignorance is the perfect state for receiving new information
• In-expertise can be as valuable - be in the sweet spot to generate ideas
• Embrace stupidity, but be curious