- They carefully
watch the world around them, and as they observe how things work, they often sensitized to what doesn't work. insight
- They observe that
people in a different environment have found a different - often superior - way to solve a problem.
- As they engage in these types of observations, they begin to
connect common threads across unconnected data, which may provoke uncommon business ideas. insight
- Such observations often engage
multiple senses and are frequently prompted by compelling questions.