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rather than talking to the CEO, talk to ordinary people who do the job to get more insights.
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Make concious effort to meet people with different education backgrounds, who hail from different countries, industries and business function and who are of different ages, ethinic backgrounds, have diverse ways of thinking about things and so forth.
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Get input from these different directions in a very open-ended way, not in a directed way.
How effective idea networkers plan to find new ideas regularly?