Jobs to be done

"do a job" - the terminology used by Claton Christensen in his book - The Innovator’s solution

• He argued that customers - people and companies - have "Jobs" that arise regularly and need to get done.
• When customers aware of a job that they need to get done, they look around for a product or service that they can hire.
• When people have a job to do, they set out tohire something or someone to do the jobas effectively, conveniently, and inexpensively as possible.

Dimensions in job to be done