Published in Dec 2009 Harvard Business Review
- Two identical twins with same brains and natural talents
- Both have been assigned a task: creating a new business venture in a week
- one will stay at home in the week
- but the other spent his whole week by
- talking to 10 people - an engineer, a musician, a stay-at-home dad, and designer.
- visits 3 innovative startups to observe what they do
- Samples five new to the market products
- shows a prototype he built to 5 people.
- Asks the question “what if I tried this?” …
Who do you bet will come up with the more innovative and doable idea?
Of course the second Twin