- Envisioning - To form a mental picture of.
- The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?
- Cognitive art
- The principles of information design are universal - like mathematics - and are not tied to unique features of a particular language or culture.
- All communication between the readers of an image and the makers of an image must now take place on a two-dimensional surface
- the data density (amount of information per unit area).
- Our language often lacks immediate capacity to communicate a sense of dimensional complexity
- Simplifying the data doesn’t necessarily improve the the quality of the information
- We thrive in information-thick world
- Visual Representations