Data - Information - Knowledge - Wisdom pyramid

Data:

• Simply a collection of 0s and 1s.
• Pretty useless you do something with it.
• Data

Information:

• Once we apply intelligence, we get meaning from it.
• We can describe what is happening and what it represents.
• Information

Knowledge:

• When we apply further intelligence to this information in the form of context, past experience, values and other factors, we get knowledge.
• This gives us a more usable understanding.
• Knowledge

Wisdom:

• This is the holy grail of data.
• Its been described as the “know-why”.
• Its the understanding that can lead to insightful ideas and better decisions.