Change the environment to observe more

• When entering a new environment, we are far more likely to carefully observe what is going on around us because we automatically seek to understand what is new and different.

Schultz stayed in Milan for about a week, visiting espresso bars just to observe and founded star bucks.

• Innovators were more likely to visit new environments, including traveling to new countries, visiting different companies, attending unusual conferences, or just visiting museums or other interesting places.

• There are so many subtle things to read, understand, react to in a foreign country.

• Innovators don’t have to go to foreign countries for an immersion experience in a new environment. There is much to be learned by exploring exhibits, museums, zoos, aquariums, and nature.

• Biomimicry - by looking at nature, you come up with ideas you could never have thought of on your own

• Being in a new environment allow us to ask dumb questions about how and why things work