- Used to acquire critical insights.
- This is exactly what disruptive innovators do to discover new business ideas.
Examples:
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Why couldn’t she see the picture immediately?
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Why do we treat tickets like cash? Is there a better way?
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Taiichi Ohno, a former engineer at Toyota who is known as the chief architect of the Toyota Production System, put a Five-whys questioning process—a technique for asking “what caused” questions