Ask "what if" questions to eliminate constraints

• What if you had not already hired this person, installed this equipment, implemented this process, bought this business, or pursued this strategy?

• Would you do it today?

• Questions like these quickly and effectively toss sunk costs (financial and nonfinancial) right out the window.

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What if X technology were available to every consumer? How would it change consumer behavior? - JIO What would you do if money were no object?