Ask "what if" question to impose constraints

• Creativity loves constraint and in fact, thrives best when constrained.
• Questions that artificially impose constraints can trigger unexpected insight by forcing people to think around the constraint.

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Examples:

• If we were legally prohibited from selling our current products to our current customers, how would we make money next year?
• If the disposable income of our current customers (or our budget) dropped by 50 percent, how would our product or service have to change?
• If air transportation was no longer possible, how would we change the way we do business?
• What if we created an MP3 player that could fit in a shirt pocket but hold five hundred to a thousand songs?
• What if we used a regular-sized retail store to sell a very small number of Apple-only products?