Aesthetic-Usability Effect - more aesthetic designs are perceived as easier to use

More aesthetic designs are perceived(whether or not they are easier to use) as easier to use than less-aesthetic designs.

• It can make people tolerant of design issues.
• It is common for people to name and develop feelings towards designs that fostered positive attitudes(Ex: naming a car)
• Such positive feelings evoke affection, loyalty, and patience.
• Positive relationships with a design result in an interaction that helps catalyse creative thinking and problem solving.
• Negative relationships result in an interaction that narrows thinking and stifles creativity.
• This is especially important in stressful environments, since stress increases fatigue and reduces cognitive performance.