Frame a question:Identify an anchor question that motivates the team.Gather Inspiration:Get to the field to generate fresh insights.Generate Ideas:Go for a higher number of ingenious ideas.Make ideas tangible:Build crude prototypes to see your ideas in action.Test to learn:Put your prototypes to test with a real audience.Share the story:Inspire others through emotional narratives.
It is a sequence of overlapping spaces and not a neat sequence of orderly steps - David Kelley
The overlapping spaces are Inspiration, Ideation and Implementation - Tim Brown.